Comments on: Logo Diarrhea

By: Nathan Bowers

Nathan Bowers — Wed, 16 Dec 2009 23:25:20 +0000

Totally agree. Even worse when they promote other shows with animations that run over the show you're watching.

By: David

David — Wed, 16 Dec 2009 22:33:35 +0000

Missing the most annoying logo diarrhea…the “bugs” that are now all the craze on network and cable television. Yes, I know it's NBC..I know because I tuned to it with my own little remote. But thanks for pounding that into my head in a 5×5 square (big screen tv) and consuming all that real estate. Oh, and thanks Discovery (and others) for the animated bugs…as if the static ones weren't obnoxious enough. These actually draw my attention from the show.

By: Nathan Bowers

Nathan Bowers — Tue, 13 Oct 2009 15:40:27 +0000

You're right it's not a proper logo, but it's still a symbol or piece of text, brand, or chassis chrome that users have to comprehend then ignore.

Yesterday I looked at a friend's Thinkpad and there were maybe 9 LED indicators for battery, wifi, etc on the right bottom monitor bezel. NOT COOL.

By: Nathan Bowers

Nathan Bowers — Fri, 09 Oct 2009 22:50:30 +0000

We're totally on the same page. A brand isn't an event, or a logo you stamp on a phone, a brand is the the ongoing process of interaction between product design, use, customer expectations, advertising, and lots of other stuff, over time.

By: gmcalpin

gmcalpin — Fri, 09 Oct 2009 11:36:22 +0000

Not to split hairs or anthing, but you consider that a logo?

It's the name of the product, in Apple's signature typeface — the same one they use everywhere on their website. I'd call it part of their trade dress, not a proper logo.

By: taylorregan

taylorregan — Fri, 09 Oct 2009 11:34:53 +0000

Well stated! It's the cumulative product experience people remember and talk about it. Yes, logos should be meaningful and rememberable, but focusing on the actual value is key.

By: Nathan Bowers

Nathan Bowers — Thu, 08 Oct 2009 17:31:50 +0000

Interesting you didn't mention the MBP logo at the bottom of the screen bezel.

By: Nathan Bowers

Nathan Bowers — Thu, 08 Oct 2009 17:30:43 +0000

That's the power of Apple's brand as I mentioned in my above comment about being able to ID Apple products on TV shows even when the logo is obscured.

By: Nathan Bowers

Nathan Bowers — Thu, 08 Oct 2009 17:28:51 +0000

Exactly. A logo or brand derives its value from the quality and utility of the product, not the other way around.

Whether a logo is even necessary depends on the product. For example most sunglasses have conspicuous logos, so I prefer Persol sunglasses because I don't want to wear a logo on my face. Mac laptops and iPhones are all over TV shows, and you always can identify them as such even when the logo is hidden by gaffer's tape.

I suppose the test of a product and brand's power would be "if you removed all the logos, could you still identify the product?"

By: Tristan O'Tierney

Tristan O'Tierney — Thu, 08 Oct 2009 13:36:56 +0000

A brand is an image, a facade, put on top of your image in order to make it look like something it isn't. Apple's brand is its products, plain and simple. They don't have branding campaigns (cough intel, ibm) where they don't sell anything other than their image because they don't need to.

By: Prabu

Prabu — Thu, 08 Oct 2009 03:07:59 +0000

You mean to say it's far off better concentrating on the value than on showing the logo? Is a logo needed at all? Or you don't need a logo on a product?

By: Bobby Borszich

Bobby Borszich — Wed, 07 Oct 2009 21:40:29 +0000

I will have to agree with you on this. I love that there is not a sticker in sight on my MacBookPro. And the one Apple logo on it is on the back of the screen that I look at all day long.