You know why Mobile Safari has been the world’s best web browser since 2007?
It’s because double tapping a text column bypasses all web page clutter and zooms in on what you’re trying to read.
That’s it. The secret sauce.
And now iOS 5 will add “Reader” to Safari, a button that promises to completely de-suck the web.
Ads, modal popups, scammy over-pagination, sidebar cruft, and even bad typography will be banished with a single button tap.
You could think of Reader as Apple’s quiet declaration of war on web advertisers.